I build systems, and I answer for them.

Experience

1. Freelance Web Developer

   Independent · Multiple Clients

   May 2012 to Present · Remote

   Ongoing

   • Ongoing freelance work across WordPress, WooCommerce, Shopify, CodeIgniter, and custom PHP for agencies and direct clients in the USA, UK, Australia, the Netherlands, France, Norway, and the UAE.
   • Jun 2026 to Aug 2026
     Built PrepBenchmark (prepbenchmark.com) solo end to end for a direct client, taking it from an early WordPress prototype to a full Laravel 12 and Filament v4 rebuild: the public server rendered content site, the editorial CMS, and the data model separating exam certifications, exam levels, prep providers, and provider course levels as independent relationships with globally unique slugs. Scored provider reviews per certification, an article archive whose level filter narrows to the selected certification so no filter pair can return a silently empty page, relevance ranked search on a weighted SQL expression rather than a search service, a three date publishing model distinguishing published from fact checked from materially updated, canonical handling that collapses filtered archive URLs, BreadcrumbList and ItemList structured data, and transactional plus marketing email on AWS SES with bounce handling, confirmed unsubscribe, and reCAPTCHA v3.
   • Jun 2026 to Present
     Currently building RollCall, a multi tenant BJJ gym membership and class attendance SaaS, solo on a Laravel 13 JSON API with Sanctum and a React 19 TypeScript SPA in a pnpm monorepo with a shared Zod typed contract. QR check in and class logs, belt progression, dues and billing with GCash and Maya reconciliation and dunning, member chat, a community board, and family accounts.
   • Jun 2026 to Jul 2026
     Designed and built solo a full internal team operations and time tracking platform on CodeIgniter 4 and Shield. Kanban projects and tasks, a team calendar, worker owned time tracking, team messaging with broadcasts, an internal board, notifications, and an encrypted vault, wired to a third party workforce time tracker with cron alerts to email and Telegram. Running live for a private team and repeatable for any team that needs one.
   • May 2026 to Jun 2026
     Architected and solely built a three application headless ecommerce suite for an international client under NDA: a CodeIgniter 4 admin platform spanning 28 feature phases, a standalone REST API service with API key auth and rate limiting, and a React 19 TypeScript storefront on TanStack Start, integrating Stripe, Mollie, and Viva Wallet with webhook driven order flow.
   • Build for a high risk DTC client (NDA): a custom WooCommerce payment gateway that wraps a headless payment provider's browser SDK so checkout runs on the store with no redirect, inline 3DS, plus a Shopify storefront to WooCommerce cart handoff and a WooCommerce to Shopify order sync that fires paid orders back over the Shopify Admin API. Specifics covered by NDA.
   • Payment processor approval and EU compliance hardening for an international DTC client in a regulated, high risk vertical, on the same headless CodeIgniter and React stack. Took the store from a failing processor readiness audit to 15 of 18 requirements passing on an 18 point checklist, with the rest gated on the client's live merchant credentials and legal sign off: six GDPR and EU distance selling policy pages generated into the CMS and rendered dynamically from the business settings, a cookie consent gate, original AI generated imagery that passes reverse image checks, and a native pay by bank gateway built from scratch with HMAC signed webhooks alongside the existing Stripe, Mollie, and Viva Wallet integrations. Specifics covered by NDA.
   • WooCommerce to WooCommerce cart bridge plugin. Source only WordPress plugin shipped to a UK DTC retail client. Vanilla Web Component drawer cart intercepts native cart and checkout, maps local products to a partner store via post meta, and creates a real pending order on the destination via the stock WC REST API authenticated with an Application Password encrypted at rest (AES 256 GCM). Four checkout strategies, mobile first three tier responsive drawer with dark mode, full WP CLI parity, 108 PHPUnit tests at PHPStan level 6.
   • Freelance engagement covering WordPress, WooCommerce, and Shopify work for a private retail client. Custom plugin development on the WordPress side and Shopify Liquid theme customization on the storefront side. Specifics covered by NDA.
   • Engagements with international agencies and direct clients across Amsterdam, Paris, and Dubai. WordPress, WooCommerce, and Shopify Liquid stack with custom plugin and theme work.
   • Wellness platform build for a private client. Two custom WordPress plugins shipped: a pre approved date booking plugin that auto generates a Google Meet link per locked in slot, and an in site messaging plugin with admin moderated community group chat. Also authored a small set of health and wellness ebooks for the client's content library. Specifics covered by NDA.
   • Developed custom WordPress plugins and WooCommerce extensions for clients. Class booking systems, role based pricing extensions, WooCommerce POS sync bridges, Google Meet booking plugins, in site messaging and community group plugins, hybrid WordPress to Shopify ecommerce integrations, and a WooCommerce to WooCommerce cart bridge plugin for a UK DTC retail client running two storefronts under separate brands.
   • Built several browser based POS, DTR, and accounting systems for local businesses as standalone internal tools.
   • Notable projects: Timber City Academy (tca-butuan.edu.ph), St. Mary's School (sms.edu.ph), Bixby Knolls Flowers (WooCommerce), Innovative Martial Arts Australia, Natalie Totland Fit Lifestyle Norway.

   • WordPress
   • WooCommerce
   • Shopify
   • Shopify Liquid
   • CodeIgniter
   • PHP
   • REST API
   • HPOS
   • React 19
   • TypeScript
   • TanStack Start
   • Custom Plugins
   • WooCommerce Extensions
   • GDPR
   • Pay by Bank
   • Compliance
   • 3DS
   • Shopify Admin API
   • Laravel
   • Filament
   • AWS SES
   • Multi-Tenant

2. Web Developer / SEO Specialist

   Rennie West

   Oct 2019 to Jan 2023 · Long Beach, CA, USA · Remote

   • Handled website development, SEO strategy, and content updates for a long term US client over three years.
   • Ran regular technical SEO audits and on page improvements driving consistent organic traffic gains.
   • Custom WordPress stack with PHP and MySQL including custom post types and taxonomy structures.
   • Built a custom WordPress admin reporting plugin giving the client a unified dashboard for traffic and content performance without third party tools.

   • WordPress
   • PHP
   • MySQL
   • SEO

3. Web Developer / SEO & Research Specialist

   Derek Devlin

   Oct 2019 to Oct 2021 · United Kingdom · Remote

   • Concurrent freelance web and SEO work for a UK client alongside the primary Rennie West role.
   • Competitor analysis and keyword research to shape content direction and link building approaches.

   • WordPress
   • SEO
   • Research

4. WordPress / SEO / Shopify / Webflow Developer

   Gravitate One

   Jul 2022 to Aug 2022 · Utah, USA · Remote

   • Completed 20+ production websites across WordPress, Shopify, and Webflow within tight agency turnaround schedule.
   • Master Muffler franchise microsite network, DrySee, Solbriety, 45Blast ecommerce stores.
   • Webflow CMS setup for nouri.ai and custom JavaScript interactions across all deliverables.
   • Delivered custom WordPress plugins for several client sites. WooCommerce extensions for role based pricing and custom post type managers for editorial content workflows.

   • WordPress
   • Shopify
   • Webflow
   • JavaScript
   • SEO
   • Custom Plugins

5. WordPress Web Developer

   OurChurch.com / SkyWebWay.com

   Feb 2022 to Mar 2022 · Florida, USA · Remote

   • Built multiple WordPress sites: turfenough.com, davislogisticsgroup.com, chefmarcomorini.com.
   • Technical SEO work on lynnetorgerson.com and draingoplumbingflorida.com.

   • WordPress
   • SEO

6. WordPress Web Developer

   Frontier Marketing

   Sep 2021 to Oct 2021 · Texas, USA · Remote

   • Designed and developed custom WordPress sites tailored to client brand guidelines and conversion goals.

   • WordPress
   • PHP

7. WordPress Web Developer

   The IncomeStore

   Sep 2018 to Jul 2019 · Illinois, USA · Remote

   • Built content focused WordPress sites for a US content network with SEO and monetization as primary goals.

   • WordPress
   • SEO

8. PHP Developer

   Sequent Systems

   Nov 2017 to Jun 2018 · San Francisco, CA, USA · Remote

   • Built and maintained the lease management web application at lease.sequentsys.com using raw PHP and MySQL.
   • Wrote custom browser based DTR, inventory, POS, and accounting systems on the CodeIgniter framework.
   • Collaborated with a product team based in the US to scope new features and refine backend logic through iterative releases.

   • PHP
   • CodeIgniter
   • MySQL
   • POS
   • REST APIs

9. WordPress Web Developer

   UmbrellaSupport Co. Ltd.

   Aug 2016 to Dec 2017 · London, UK · Remote

   • Built and maintained umbrellasupport.co.uk, umbrella-army.com, and trustedtradesmen.org.uk for a client in the UK.
   • Custom PHP logic and WordPress theme modifications to meet UK UX and compliance requirements.

   • WordPress
   • PHP
   • MySQL

10. IT Specialist

    Oroport Cargohandling Services, Inc.

    Mar 2010 to Jun 2010 · Cagayan de Oro, PH · On site

    • IT support, network upkeep, and internal systems assistance for a cargo handling company.

    • IT Support
    • Networking